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The Guardian - UK

Technology

Dan Milmo Global technology editor

Views of TikTok posts with electronic music outgrow those using indie

TikTok Gallagher United Kingdom

Close-up of an iPhone with the TikTok app open — Videos created with the electronic music tag also grew by more than 100% between 2023 and 2024. Photograph: Erik S Lesser/EPA

It is another example of the parallel worlds in the music industry. The Gallagher brothers may be taking over the world’s stadiums this summer, but over on TikTok users are moving to a different beat.

Views of posts using electronic music as a soundtrack, including techno and house, outgrew those tagged for indie and alternative for the first time in 2024, according to the social media app.

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