Viewers Still Watch Linear TV and Addressable Ads Help Marketers Reach Them, Go Addressable Study Asserts

Couple watching addressable advertising.

Despite cord-cutting and the rush of viewers to streaming, marketers will need to reach linear viewers and addressable advertising can help, a new study from trade group Go Addressable said.

Go Addressable worked with research company MRI-Simmons and found that 80% of adults 18 to 34 watch both linear and streaming TV.