Viewers not impressed as ITV The Games sees Holly Willoughby and Freddie Flintoff team up

ITV viewers have been taking to social media to voice their views on the new primetime programme, The Game, presented by Holly Willoughby and Freddie Flintoff The series launched this week and is a reboot of an old Channel 4 show which involves celebrities competing against each other in Olympic tasks.

Spice Girl Mel B's daughter, Phoenix is starring in the show alongside former Strictly contestant Kevin Clifton. Paddy McGuinness' wife Christine Martin and other celebrity faces from Coronation Street and EastEnders are also taking part. In the first episode, the singer-songwriter Chelcee Grimes went on to win the women's hurdles event. However, viewers started to switch the programme off while tweeting their confusion over who the celebrities were, Leicestershire Live reports.

The Games is brand new to ITV and will see twelve super-fit celebrities battling it out in a sporting spectacular event across a week of live programmes. (Andrew Fosker/REX/Shutterstock)