Vietnam is fast becoming Southeast Asia’s hottest holiday destination.
Just over 21 million people visited Vietnam in 2025, a 20% jump from the year before, according to government statistics. Last year, Vietnam surpassed Thailand as the most popular destination for Chinese tourists, drawing 5.3 million visitors, ahead of the 4.5 million headed to Thailand. The government now hopes to generate 1.1 quadrillion Vietnamese dong, or $41 billion, from tourism this year.
