Video Game Makers See Actors As AI 'Data,' Says Union On Strike

Sarah Elmaleh (R) is the chair of SAG-AFTRA's negotiating committee for the video games contract (Credit: AFP)

Artificial intelligence was key to last year's Hollywood strikes, and it has now sparked a second walkout by those actors who work in a far larger industry, at the heart of advancing technology -- video games.

The Screen Actors Guild (SAG-AFTRA) on Friday began its second strike in nine months, this time against gaming giants that dominate an industry which grosses well over $100 billion each year.