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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Sports Media Group Staff

VIDEO: An exclusive interview with longtime Michael Jordan agent, David Falk

David Falk, former agent of Michael Jordan, sat down with our own Rick Suter at the SEICon conference in Las Vegas recently.

In the above clip, Falk discusses the success of the Nike and McDonald’s Super Bowl commercials featuring Jordan and Larry Bird. He talks about the challenges of using green screen technology and the cultural impact of these ads. Falk also shares his love for the Super Bowl and its commercials.

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