Marketers looking to reach consumers as they make decisions about what to buy while they’re in a store are being offered a chance to buy advertising on the new digital screens replacing windows on freezer and refrigerator cases in Kroger supermarkets in what is being called the first in-store upfront.
Cooler Screens, which earlier this year added Kroger to the roster of stores it works with, said it is accepting applications to reserve inventory for the fourth quarter of 2023 and quarterly through 2024. The applications will be evaluated in July.
