Victorian business fined for telling influencers to lie about paid Instagram posts in first of its kind penalty

PhotobookShop was fined by the ACCC for asking influencers to not disclose on their Instagram post that it was paid content. Photograph: Jono Searle/AAP

An online photo book retailer has been fined nearly $40,000 for asking social media influencers to not disclose they had been paid to post a review on Instagram.

It marks the first time a penalty has been handed down to an Australian business for an influencer not disclosing paid content.