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The Independent UK

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The Associated Press

Victoria’s Secret to buy online startup Adore Me for $400M

Victoria Secret

Copyright 2021 The Associated Press. All rights reserved.

Victoria’s Secret & Co. said Tuesday it has signed a definitive agreement to acquire Adore Me Inc., a lingerie startup known for its wide array of sizes, for $400 million in cash.

The move comes as Victoria's Secret aims to become more inclusive and diversify beyond its sexy image of thongs and other come-hither lingerie.

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