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Victoria’s Secret Returns To ‘Sexy’ Image Amid Sales Decline

Victoria Secret United States Megan Rapinoe

An image of a woman asking for silence. Victoria's Secret is going back to the advertising theme of sexiness after a failed woke campaign. (KRISTINA FLOUR/UNSPLASHED)

Renowned lingerie brand Victoria’s Secret & Co (NYSE:VSCO) is reportedly returning to its previously “sexy” image, moving away from its recent inclusive narrative. This shift has been prompted by a significant decline in sales.

An image of a Victoria’s Secret perfume for display. The plummeted in sales by 8% during the tenure of former CEO Amy Hauk. (ANNA KEIBALO/UNSPLASHED)

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