Victoria’s Secret hired a superstar CEO to turn around the flagging brand. But a 50% stock drop has activist investors circling

Hillary Super sits on a sofa (Credit: Courtesy of Victoria’s Secret)

As bras go, wireless is winning.

On Victoria’s Secret’s latest earnings call earlier this month, CEO Hillary Super explained that the brand’s So Obsessed underwire-free push-up bra was a fast-growing hit, calling it “a standout,” with 30% year-over-year growth and a “deep resonance with the millennial customer.”