Victoria’s Secret is betting that the generation raised on body positivity—not “heroin chic”—is ready to reclaim its famously glittering runway.
Younger shoppers seem unabashed in their love of the spectacle and sparkle, the glamour of the lingerie, notes CEO Hillary Super. Formerly CEO of Anthropologie and competitor Savage X Fenty, she joined the company in the fall of 2024 after several ill-fated attempts to change the narrative surrounding the once hot brand. And though Victoria’s Secret had previously ditched its runway show, Super has re-energized it.
