Victoria Beckham's Fashion Brand Finally Turns a Profit After 18 Years Thanks to a £104 Foundation Drop

A £104 foundation with a 25,000-strong waiting list helped turn Victoria Beckham’s struggling brand around, delivering a record £7.3m operating profit in 2025 (Credit: LGEPR/Wikimedia Commons)

Victoria Beckham's fashion and beauty label has reported its first profit in 18 years, after the launch of a £104 Foundation Drops product helped lift the business to a £7.3 million operating gain in 2025. The turnaround came after years of cumulative losses that had reached £69 million by 2023.

In 2025, the company recorded a £7.3 million operating profit thanks mainly to a £104 ($110) product that arrived with a 25,000-person waiting list. The Foundation Drops, developed with luxury skincare scientist Augustinus Bader using his proprietary TFC8 technology, doubled the size of Beckham's entire skincare division.