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The Guardian - UK
The Guardian - UK
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Zoe Williams

Victoria Beckham has trademarked her kids’ names – and my dog is not happy about it

The Beckham family line up for a photoshoot
(L-R) Jackie Apostel, her boyfriend Cruz Beckham, and Romeo, Harper, Victoria and David Beckham Photograph: Dave Benett/WireImage

As a sidebar to the civil war in the House of Beckham, it emerged at the weekend that Victoria has trademarked all her children’s names. A lot of people think this is a peculiar parenting move, and a lot of other people think this a perfectly natural thing to do, for someone who has built a global brand from just their name and raw talent – but I thought, wait a second: my daughter is also called Harper and my dog is called Romeo, and even though neither of them has imminent plans to launch a perfume, I still should have been consulted on this.

My Harper was born two years before the Beckhams’, and therefore by any reasonable metric, Posh copied me. But – see brand-building, above – by the time my Harper was four, even her own father couldn’t remember which one had come first. No such excuse for Romeo the dog, who started out 14 years younger than Romeo BeckhamTM, but is now 46 years older, thanks to dog years. The name clash couldn’t be helped: he came from a themed litter (featuring Rogue, Rebel, Ricky, Ross and Raoul) and he was the most loving. You can’t mess with that kind of nominative determinism.

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