Vice President Kamala Harris’ campaign has announced a significant investment in television and digital advertising leading up to November’s election. The campaign has reserved a total of $370 million for advertising, marking it as the largest-ever digital ad buy in US political history.
Of the total amount, $200 million will be allocated towards digital ads, while $170 million will go towards traditional television spots. This move reflects the growing importance of reaching voters online and on their phones in modern political campaigns.
