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Evening Standard
Evening Standard
Business
Simon Hunt

Vice Media files for Chapter 11 bankruptcy ahead of sale

Vice Media has filed for Chapter 11 bankruptcy as it prepares for a sale in the latest sign of the toll taken on digital media outlets by a slump in advertising revenue.

The firm, which was first launched in the mid 1990s, was once valued at as much as £4.5 billion as it sought to convince investors its strategy of appealing to younger online audiences would give it the edge in the digital media market.

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