With under one month to go until Milano Cortina 2026, excitement for the Olympic Winter Games is reaching fever pitch. But while the games themselves promise action and spectacle, there's another element of the Olympics that's often equally as dynamic: design.
Few institutions have a design heritage as storied as that of the Olympic Games. From the famous rings (arguably one of the best logos of all time) to the posters, pictograms, medals and mascots, the games are a haven of inspirational illustration and design. But how can the look of the Games stay fresh whilst honouring centuries of tradition?
