Secondary ticket platform Viagogo has pledged to “double-down” in the UK with plans to shake up the market dominated by the likes of Ticketmaster ahead of a ban in Britain on reselling tickets for profit.
The group, which operates under the StubHub brand in the US, is expanding an airline-style ticketing model into the UK that will see it compete with primary ticketing sellers and allow sports and live entertainment tickets to be sold through more than one firm.
