Cris Miller is confident that his musical hero, Bob Marley, would have approved of how his company makes its profits. “I think after some education, yeah, he would,” says the global managing director of Viagogo, who has flown from New York to London as part of a mission to dispel what he sees as unfair myths about the ticketing company.
Viagogo is a website that facilitates the resale of tickets to concerts, theatres and sporting events, taking a slice of commission on each sale.