NEW YORK — And1, a VHS viral phenomenon (google VHS, youngsters), is returning to its streetball roots while attempting to rejuvenate a brand that once had Nike concerned.
After hosting an ‘Open Run’ this month in Philadelphia, And1′s next and final stop of its jumpoff tour is Harlem on Sunday at the Kingdome court. It’s an opportunistic time to boost brand awareness, with two major And1 documentaries released last year and 90s nostalgia emerging as a fashion trend.
“Kids have seen the mixtapes, they’ve heard of the mixtapes, they’ve heard of the things we did,” said Dexter Gordon, the Co-CEO of the Rucker Brand and Head of Sports Marketing for And1. “But those documentaries sparked the younger generation for us.”
