We’re all familiar with the ice bucket challenge, which became a huge viral event in 2014 with the aim of raising awareness for amyotrophic lateral sclerosis, or ALS – it’s simple; you get a bucket of ice water emptied over your head, usually administered by a friend or family member.
In the decade since, there have been a few revivals, including one this year to raise money for the mental health non-profit Active Minds. But there’s been another, in which dog owners pour the water over their dogs, that’s proved popular on platforms such as TikTok.
