There are scooters, there are retro scooters, and then there are scooters that make you squint for half a second before realizing, nope, that isn't a Vespa. Piaggio has spent decades watching that last category multiply, and it just picked up a potentially useful new tool. The European Union Intellectual Property Office has registered the three-dimensional shape of the Vespa Primavera as a trademark across the EU.
According to Piaggio, the EUIPO granted the registration on July 22, 2026, covering both two-wheelers and scale models. The decision recognizes that the Primavera's shape has acquired enough distinctiveness through use that consumers associate it with a specific commercial origin. That's already interesting, but what's even more interesting is how the ruling talks about what happens when Vespa changes the design.
