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Evening Standard
Evening Standard
World
William Mata

'Very demure, very mindful': What is the TikTok trend and where did it come from?

Jenna Ortega has become the latest celebrity to jump on the most unlikely TikTok trend of the summer, in which users state the importance of staying “very demure, very mindful” at all times. 

The actress is seen preparing for Beetlejuice Beetlejuice, the comedy horror sequel out next month, while enacting the trend that has taken over some parts of the internet. 

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