

Jools Lebron, the creative mastermind who kickstarted the viral “very demure, very mindful” trend, has shared an emotional TikTok following the news that another person has reportedly filed a trademark for the iconic quote before her.


Jools Lebron, the creative mastermind who kickstarted the viral “very demure, very mindful” trend, has shared an emotional TikTok following the news that another person has reportedly filed a trademark for the iconic quote before her.