See how TikTok creator Jools Lebron is handling this trademark drama? Very demure, very mindful. I’d even go as far as saying it’s very cutesy because, in a new development, Jools has revealed that she’s got a whole legal team ready to go into battle to snatch back the trademark of her viral quip.
Taking to TikTok on Wednesday morning local time, Jools shared a quick video stating that the gears are in motion to get the trademark of her coined phrase back.
“Divas, on the trademark front, I feel like I have to say something. We got it handled, now I’m gonna leave it at that!” she said, before not leaving it at that.
“We got it handled. Mama’s got a team now,” she said, bursting into raucous laughter.
“It’s getting handled. I appreciate you guys tagging me, I appreciate all the mentions. Keep an eye out!”
You can watch the video below.
Naturally, fans were incredibly stoked for the creator and took to the comments with their support.
Even Tana Mongeu weighed in, claiming that she was juuuussstt about to get her own lawyers on the case.
As expected, every social media manager running big brands on TikTok jumped into the comments too to show Miss Jools some support.
In case you’ve switched off to what’s been happening online over the last couple of weeks, the phrase “very demure, very mindful, very cutesy” has a gorilla grip on most of the population from Gen Z to millennials to brands scrambling with their next social media moves after the brat takeover. The trend was started by a creator named Jools whose OG TikTok is currently sitting at 48.5M views.
The huge virality of the post has had its ups and downs for the creator. On one hand, she was able to earn enough money to fund her transition. But on the other hand, some dirty dog saw how popular her phrase had become and attempted to trademark it before she did!
The nerve!!! The audacity!!!! The cunty behaviour in a bad way!!!!
The sneaky move received a hell of a lot of backlash online, with other creators standing up for Jools. In fact, one TikToker named Raluca (@ralucasnotvibingrn), even stepped in to trademark “very demure, very cutesy” for Jools and is currently in the process of transferring the rights to her.
Thankfully it seems like order is in the process of being restored now that Jools’ legal team is on the case.
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