For many savvy subscribers to the best streaming services, the trick to getting the most bang for your bucks is to limit where those bucks go – so if a streamer isn't currently delivering the goods, why keep paying for it when you can simply cancel your subscription and resume it when there's something you want to see? And while that's wise, it's also a real headache for the streaming industry because such "churn" limits their efforts to build audiences and make money.
Verizon thinks it has the answer, and it could be good news for you and I as well as good news for the streamers. By bundling up multiple streamers in discounted bundles, like it did with the Netflix and Max bundle last December, it reckons it can keep us from churning. The streamers get our eyeballs and we get our TV for less. What's not to like?
