Vera Bradley is stepping into the metaverse and bringing its floral bags, too. Dubbed The World of Vera Bradley, the digital space aims to educate women on web3 and provide a home for the brand’s NFTs. Benefits also extend offline, as proceeds from the second NFT collection will go to the Vera Bradley Foundation for Breast Cancer.
The first round of NFTs, which will debut during New York Fashion Week in September, will highlight the brand’s 40th anniversary. “Heritage Pass” NFTs feature digital renditions of Vera’s now-retired Jilly Bag in four archival prints. A total of 440 Heritage Passes will be available for purchase, and each token comes with a physical, limited-edition Jilly Bag.
