A win for free speech and Tofurky. Vegetarian food companies can legally use terms like sausage and burgers in their marketing, per a new federal court ruling.
The decision stems from a lawsuit brought by the plant-based "meat" makers at The Tofurky Company. Tofurky challenged a Louisiana law (called the Truth in Labeling of Food Products Act) banning the use of the terms like meat and sausage in vegetarian product marketing, with no exceptions for products that qualified their use of these words with terms like plant-based, vegan, or vegetarian. The law—which took effect in October 2020—said those in violation could face fines of up to $500 per use of the term per day.
