The billboard in Buenos Aires shows a piglet standing forlornly by a butcher’s fridge. “Dónde están mis amigos?” – “where are my friends?” – it reads. Such adverts have sprung up around Argentina’s capital as part of a concerted campaign by the animal rights groups Animal Save Movement and Voicot, an Argentinian organisation, to promote vegan diets.
But in Argentina, eating meat – and in particular a steak – prepared on the asado, or barbecue, is a cherished national tradition. The typical Argentinian restaurant is a parilla – a steakhouse that can serve a bewildering variety of grilled meat, with some menus offering beef 30 different ways.
