A vegan activist has vowed to boycott Subway for sending 'degrading' flyers out 'mocking' Veganuary - because they jokingly suggesting customers enjoy alternatives such as 'Steakuary' and 'Turkeyuary'.
Jamie Carter received the 'very disappointing' promotional leaflet in the post earlier this month that listed Veganuary, followed by Tunauary, ChickenTeriyakiuary and B.M.T.uary, among other meaty month names.
The 27-year-old forklift driver, who has been a vegan for two years and was previously vegetarian for 18 years, then posted about the pamphlet to his Facebook followers - who branded it 'pathetic'.