Hard to believe, perhaps, but sales of Spam have recently been rocketing up. Waitrose this week reported that sales of the wartime favourite increased some 48 per cent last week, compared with the same period last year.
“As the 80th VE Day anniversary approaches, we’re seeing customers connect with the past by turning to the comforting familiarity of foods popular in wartime Britain,” said Imogen Livesley, an archivist at Waitrose. “It seems the taste of history is proving a popular ingredient in commemorating the 80th anniversary, with classics like fish and chips, Spam and bread and butter pudding underscoring the emotional connection to this era, with food acting as a powerful vehicle for remembrance and commemoration.”
