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The Guardian - US
The Guardian - US
Environment
Whitney Bauck

‘VCs need their money back’: why sustainable startups struggle to fix our broken food system

United States Andrew Carter Whole Foods
box of different grey, brown and yellow mushrooms
Mushrooms from Smallhold. Photograph: Adam DeMartino/courtesy of Adam DeMartino

When Andrew Carter and Adam DeMartino started their business Smallhold in 2017, they set out with a simple vision they thought could have a big impact: feed people mushrooms.

“Mushrooms are one of the most sustainable calories on the planet, in every aspect,” Carter said, whether you’re looking at water, waste, plastic use or greenhouse gas emissions. “We just wanted to get more people eating them.”

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