Swatch’s ability to span genres and embrace a mish-mash of cultural capital has made it unique in the watch world, with artists and institutions seduced by its irreverent aesthetic. Among its collaborators are Keith Haring, Sam Francis, Nam June Paik, Annie Liebovitz, Alessandro Mendini, Vivienne Westwood, Spike Lee, Robert Altman, Akira Kurosawa, Philip Glass, Microsoft, and MoMA. Now, these eclectic collaborations are being celebrated, as former brand ambassador Esther Montagner’s extensive Swatch collection goes under the hammer.
