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Evening Standard
Evening Standard
World
Josh Salisbury

Vape company ordered to take down 'misleading' London bus adverts over environmental claims

A leading disposable vape company has been ordered to take down “misleading” London bus adverts after being accused by campaigners of “greenwashing”.

Elf Bar placed “green awareness” adverts on London buses telling customers to “recycle for a greener future” while promoting its latest range of disposable vapes. The adverts also appeared at the side of some bus stands.

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