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PC Gamer
PC Gamer
Jacob Ridley

Valve on viral marketing and leaks: 'Everybody assumes we have some sort of like grand plan... and it's literally just somebody fat fingering something'

Valve employees, left-to-right, Steve Cardinali, Gabe Rowe, and Clement Gallois, at the Valve offices in Bellevue.

A colleague and I recently travelled to Valve to get a behind-the-scenes look at the company's upcoming product launches. Before we entered the building, we were already discussing one of the products yet to be announced, the Steam Frame. For many, this announcement will not come as a complete surprise, as intrepid detectives glean information from even the slightest breadcrumb left by Valve in the months ahead of the launch.

This time, a trademark for the name 'Steam Frame' gave away the Deckard project's real name ahead of our visit, but Deckard rumours have been rife for years. Some more accurate than others, but generally not miles off when you piece it all together.

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