'Valuespending' Is Changing The Way We Shop, 62% Of Consumers Now Say They Consider A Brand's Values When Purchasing

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A brand's values are becoming central in consumers' shopping decisions, a new study from Lightspeed Commerce Inc. (NYSE:LSPD) shows. 

The survey, which looked at 2,000 shoppers across the U.S. and Canada, found that 92% of people consider themselves "somewhat intentional" with their purchases. Additionally, 45% of shoppers say that they will be considering a brand's values in future purchasing decisions. Lightspeed is calling this shift towards more mindful and value-centric shopping, "valuespending."