Valentine's Day Spending: Gen Z Leads With $235 Budget, Survey Finds

Nicky Whelan and Greg Vaughan star in “Valentine’s Again.”  (Credit: Crown Media United States LLC/Yana Blajeva )

Americans in relationships plan to spend an average of $155 on Valentine's Day this year, with Gen Z leading the way at $235, according to a recent survey.

The survey, conducted by CouponFollow of 1,000 Americans, examined their spending habits for Valentine's Day. Among the respondents, 51% were millennials, 17% were Gen Z, 24% were Gen X, and 8% were baby boomers. The group included 45% singles and 55% people in relationships.