Meghan Markle was accused of hypocrisy after posting a selfie with her daughter Lilibet on Instagram earlier this month, just days before travelling to Switzerland to deliver a high‑profile speech on the dangers of social media for children. The Duchess of Sussex, 44, shared the photo from her official account ahead of her appearance in Geneva, prompting a wave of criticism from commentators who argued that the image undercut her message.
Markle has spent the past few years repositioning herself as a campaigner on digital safety and the impact of online platforms on young people. Her latest intervention came in Geneva at the unveiling of the Lost Screen Memorial, an art installation honouring children who died after experiencing cyberbullying and online harms. It was in the shadow of that sombre event that a seemingly casual mirror selfie with her four‑year‑old daughter ignited a familiar row over royal image‑making, privacy and personal branding.