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Sports Illustrated

Karl Rasmussen

Utah Hockey Club Letting Fans Vote on Three Possible Nicknames After Yeti Moniker Rejected

Utah Hockey Club Hockey Utah

Utah Hockey Club center Logan Cooley celebrates a goal against the Winnipeg Jets during the second period at Delta Center. | Rob Gray-Imagn Images

The Utah Hockey Club is still in the process of rebranding for the 2025–26 season with hopes of locking down its official name for the long haul.

The franchise attempted to get the "Utah Yetis" names and logos approved by the U.S. Patent and Trademark Office, but was rejected due to the "likelihood of confusion" between that name and the popular brand of outdoor recreation products, Yeti Coolers LLC.

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