In anticipation of his halftime performance at Super Bowl 2024, Usher has taken the fashion world by storm in a new campaign for Skims, the popular brand helmed by Kim Kardashian. The 45-year-old superstar bared his toned physique as he posed shirtless, clutching a peach, while showcasing various styles from the brand's men's collection.
The steamy shots feature Usher wearing the soon-to-be-restocked Stretch 5' Boxers ($52) and the Cotton 3' Boxer Brief ($18). These affordable undergarments are sure to catch the attention of fans who are keen to replicate the star's style. However, Usher didn't skimp on the bling, accessorizing his Skims with stunning jewelry worth over $201,000 from renowned designer Jacquie Aiche. From a diamond-encrusted snake necklace to a pearl cross charm, Usher's jewelry adds a touch of opulence to his already stylish ensemble.
This collaboration also marks Skims' second-ever men's campaign, following the successful launch of the category in October. The initial release sold out quickly, but fans eagerly awaiting the opportunity to stock up on Skims will be pleased to know that the men's store will be re-stocked in four fresh colorways on February 12th, just a day after the Super Bowl. While waiting for the restock, fans can still explore Skims' exciting Valentine's Day collection, available for a limited time.
Commenting on the collaboration, Usher expressed his gratitude to Kardashian, who has been a long-time friend and supportive of his work. In a press release, he described the collaboration as a 'full circle' moment and emphasized the importance of being comfortable in what you wear. For him, Skims represents embracing one's true self both internally and externally, empowering individuals to express their authenticity.
This partnership between Usher and Skims follows a memorable incident between the singer and Kardashian last year. On Kardashian's birthday, she attempted to attend Usher's Las Vegas residency but had to cancel due to high winds. However, Usher graciously invited her back, serenading her in the crowd. As for whether they will reunite in Sin City for the Super Bowl remains to be seen, but it's possible that Usher may pack some Skims in his suitcase for the trip.
The anticipation surrounding Usher's Super Bowl performance continues to grow, and his collaboration with Skims adds another layer to the buzz. Fans now have the chance to channel his stylish and comfortable aesthetic, thanks to the upcoming restock of the men's collection. With Usher as the face of this campaign, Skims further establishes its reputation as a brand that celebrates authenticity and self-expression.
