A car dealership in Scotland specializing used in Minis is battling BMW for the right to use the Mini name for its business. BMW, the parent company of the Mini brand, has asked the dealership to stop using the trademarked name because it's not an authorized Mini retailer. The dealer uses emojis to get around the trademarked name and is battling BMW with a sense of humor.
The issue started after Bridgend Motor Group of Kilmarnock, Scotland, opened a used car dealership in December called Mini World. The dealer specializes in used Mini cars and has a large selection of vehicles. Not long after the Mini World opened its doors, someone informed BMW, which told the dealership to remove the brand's name and logo.
