Developing new IP is expensive – that’s why every film since 2012 has had a Marvel superhero or a Star War in it. With so much streaming bandwidth, media execs are keen to fill it with new stuff, especially if it has a proven track record. So your podcast idea could be the next thing to hit it big.
Like a lot of Brits, I cut my teeth on panel shows: themed comedy discussions that are cheap and easy to produce and are often crowd-pleasers. Whose Line is it Anyway, which is still happening in the States, began its life on BBC Radio 4, as did The Mighty Boosh, Alan Partridge, and The Hitchhiker’s Guide to the Galaxy…
