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Crisnel Longino

'Use Sex To Sell Gambling': Sydney Sweeney's Novig Ad Under Fire Over Completely Naked Sports Betting Campaign

Sydney Sweeney United States LeBron James Polymarket

Sydney Sweeney has sparked backlash after appearing completely naked in a Novig sports betting campaign, raising fresh concerns over celebrities promoting gambling (Credit: Screengrab from Novig/X)

Sydney Sweeney has stripped down for a provocative new Novig sports betting campaign, appearing completely naked while sporting equipment strategically covers her body.

The actress stars in the ad for Novig, a sports-only prediction market app, delivering the message: 'Think you know sports? Prove it.'

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