Cigarette-branded swag has long been the cool kid apparel of choice – walk a block of any artsy neighborhood in the US, and you’ll probably peep a red Marlboro baseball cap or green-and-white striped Newport fanny pack. For the latest form of nicotine promotion that concerns parents and public health advocates, check out Zyn’s reward program.
The flavored nicotine pouch has become a gen Z status symbol, with Fortune reporting that users are hoarding Zyn containers, which come emblazoned with QR codes that can be used to collect points – 15 points per can, up to 60 points per month. Redeeming these points on Zyn’s website unlocks items like iPads, Dyson Airwraps, KitchenAid mixers, and Tory Burch tote bags.
