LOS ANGELES — His high-profile transfer to USC marked a potentially transformative moment in the new age of name, image and likeness, and in the three weeks since his arrival, Caleb Williams has already made waves in that world, announcing a major deal with Beats by Dre, inking a licensing agreement with Fanatics, helping soft-launch an alkaline water brand and becoming a part-owner of a modern men's grooming company.
But his latest partnership may be the most unique in the star quarterback's growing portfolio.
Williams has entered into a long-term agreement with Hawkins Way Capital, a Beverly Hills-based real estate private equity fund, whose partners said they plan to show USC's quarterback the ropes of the real estate world with the possibility of partnering on future investment opportunities.
