Bronny James’ commitment to USC this summer sent shockwaves throughout college basketball, and when he finally steps on the court for his first college game, it’s expected to bring an unprecedented level of attention to a program that’s long existed in the shadow of crosstown rival UCLA and the Trojans’ football team.
All of that means tickets to USC basketball games will likely be a hot commodity once the season starts—but don’t attribute any rising prices to James’ presence.
That’s what USC chief marketing officer and associate athletic director Craig Kelley told ESPN’s Myron Medcalf. Kelley noted that, while ticket prices are likely going to increase next season, there is no “Bronny tax” behind the expected spike.
