USA Bobsled and Skeleton has entered into a multi-year endorsement deal with American Honda, one that will give the sliding sports federation financial and technical support going into both next winter's Milan-Cortina Olympics and the 2030 Games in the French Alps.
The deal, announced Wednesday, has been in the works for some time. Honda — which becomes the official premier technology partner of the teams — will give USABS, among other things, access to its wind tunnel in Ohio for research and development purposes.
