TikTok users in the US appear to be deleting the app at higher rates after the announcement of a new deal securing its future in the country, according to reports. The short-form video app, which is owned by the Chinese company ByteDance, has faced years of uncertainty in the US amid concerns over data security and a possible ban.
The agreement creates a new US-based entity with majority US ownership and follows a long legal and political battle over the app’s operations. App analytics data suggests deletions have risen sharply in recent days, according to CNBC, as the deal has been accompanied by changes to terms and conditions, reports of technical issues and growing debate among users and creators about privacy, censorship and whether the app feels different to use.
