US marketing companies are helping to rebrand the genocide in Gaza, with millions of dollars being spent by Israel’s foreign ministry to rewrite the global narrative in real time. This isn’t just about small-time spin doctors; we’re talking about multinational firms with deep political connections, and they’re betting that highly paid marketers and PR people can make the world forget about what many respected international human rights organizations and scholars have called a genocide.
Drop Site News reported on essential work done by an American polling firm, Stagwell Global, which was commissioned by Israel’s Ministry of Foreign Affairs to rehabilitate the country’s global image. If you’re not familiar, Stagwell was founded by Mark Penn, a pollster who helped get Bill Clinton re-elected back in 1996 and then played a part in Hillary Clinton’s 2008 primary loss to Barack Obama.
