A US pollster who advised Boris Johnson has delivered an impassioned plea for Tories to stop weaponising culture war issues, warning them they would “win an election but lose the country”.
“It guarantees divisions for generations and it can get you elected but you will hate the result,” Frank Luntz told a fringe meeting at the Conservative party conference, which was packed out with Tory activists and elected officials eager to hear his advice on language and campaigning.
